Privacy Policy
Privacy Policy
Dea’rt London Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website or place an order with us.
Data Controller
Dea’rt London Ltd
Registered in the United Kingdom
Registered Office:
4 Raven Road, Unit 1C3-1010
London E18 1HB
United Kingdom
Email: info@deartlondon.com
Personal Data We Collect
We may collect the following categories of personal data:
Information You Provide Directly
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Name and email address
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Shipping and billing addresses
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Order details and purchase history
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Account login details (if an account is created)
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Communications sent to our customer support team
Information Collected Automatically
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IP address and general location data
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Browser and device information
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Website usage and interaction data
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Cookie identifiers
How We Collect Your Data
We collect personal data through:
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Checkout and account registration
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Contact and customer support forms
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Email communications
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Cookies and similar technologies
How We Use Your Data
We use your personal data to:
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Process and deliver orders
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Provide customer support and order updates
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Manage returns, refunds, and exchanges
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Improve website functionality, security, and performance
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Prevent fraud and unauthorised transactions
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Send marketing communications where legally permitted and in line with your preferences
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Comply with legal and regulatory obligations
Legal Basis for Processing
We process personal data based on one or more of the following legal grounds:
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Performance of a contract
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Legitimate business interests
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Your consent (where required)
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Compliance with legal obligations
Payments
Payments are processed securely through authorised payment service providers. We do not store full payment card details on our servers and do not have direct access to your card information.
Sharing Your Data
We may share personal data only when necessary with:
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Shipping and logistics partners
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Payment service providers
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Website hosting, analytics, and customer support service providers
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Legal or regulatory authorities where required by law
We do not sell your personal data.
International Data Transfers
Where personal data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
Cookies
We use cookies and similar technologies to:
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Enable essential website functionality
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Remember user preferences
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Analyse website usage and improve performance
You can manage cookies through your browser settings. Disabling cookies may affect certain website features.
Marketing Communications
You will only receive marketing communications from us where legally permitted. You may unsubscribe at any time using the link provided in our emails or by contacting us at info@deartlondon.com.
Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. While no online system is completely secure, we continually review and improve our security practices.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal requirements, and resolve disputes.
Your Rights
Under applicable data protection laws, you may have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion of your data
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Restrict or object to certain processing activities
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Withdraw consent where applicable
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Request a copy of your data (data portability)
To exercise your rights, please contact us at info@deartlondon.com.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page.
Last updated: 1 January 2026